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Half of Americans use AI. Twice as many expect it to hurt society as help it.
The Great AI Divide: The AI Hype Echo Chamber Vs. The General Public
Jul 17
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Aaron Heienickle
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I turned on 'Yoda Mode' for search. Here’s what it means for your business.
Jan 11
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Aaron Heienickle
5
Why don't we do what we believe in?
Jan 2
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Aaron Heienickle
4
2
I trained an AI on 30,000+ pages of Buffett and Munger's public writings, annual meetings
Dec 5, 2025
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Aaron Heienickle
2
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11 top AI tools that I use (free and paid)
Jan 28
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Aaron Heienickle
3
2
Recent posts
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Some notes from Missouri Startup Weekend 2026 (MOSX)
72 pitches, one final winner - mega Shark Tank.
Apr 23
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Aaron Heienickle
2
Anthropic is spending $5,000 to serve your $200 plan — bug or master plan?
You come into your workday.
Apr 16
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Aaron Heienickle
"Everyone gets a Jarvis"
AI agents can now build almost anything. The harder question is figuring out what to actually hand them.
Mar 24
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Aaron Heienickle
2
Your AI query has a secret 'water bill'
But, who is going to pay it?
Mar 9
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Aaron Heienickle
3
1
11 top AI tools that I use (free and paid)
Here are some AI tools that I like.
Jan 28
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Aaron Heienickle
3
2
AI search has an “earned media bias” -- Research your team should know about
Here’s how to win when your own website doesn’t count as evidence.
Jan 25
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Aaron Heienickle
3
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Aaron's Newsletter
Weekly hot takes & deep research across AI, marketing, and tech—so you can stay ahead, build smarter, and focus on what matters.
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