"Everyone gets a Jarvis"

AI agents can now build almost anything. The harder question is figuring out what to actually hand them.

Mar 24 • Aaron Heienickle

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Your AI query has a secret 'water bill'

But, who is going to pay it?

Mar 9 • Aaron Heienickle

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January 2026

11 top AI tools that I use (free and paid)

Here are some AI tools that I like.

Jan 28 • Aaron Heienickle

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AI search has an “earned media bias” -- Research your team should know about

Here’s how to win when your own website doesn’t count as evidence.

Jan 25 • Aaron Heienickle

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I turned on 'Yoda Mode' for search. Here’s what it means for your business.

Your next search engine has a personality

Jan 11 • Aaron Heienickle

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The YouTubification of Google Search

My theory on Google's next moves.

Jan 3 • Aaron Heienickle

Why don't we do what we believe in?

Some thoughts on New Year's resolutions

Jan 2 • Aaron Heienickle

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December 2025

I trained an AI on 30,000+ pages of Buffett and Munger's public writings, annual meetings

Here's how you can ask it a question for free

Dec 5, 2025 • Aaron Heienickle

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So, what’s the best coffee shop in New York?

(And why “best X” content is quietly rewiring AI search.)

Dec 5, 2025 • Aaron Heienickle

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November 2025

Why gravatar may be one step ahead of everyone

AI content is on the rise.

Nov 25, 2025 • Aaron Heienickle

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Aaron AI Visibility Extension - Privacy Policy

Aaron’s AI Visibility Extension analyzes the content and HTML structure of the web pages you choose to inspect and shows you AI visibility and SEO…

Nov 23, 2025 • Aaron Heienickle

Get Pluto - My free AI visibility chrome extension (Version 2.0)

I built this because I kept running into the same problem over and over: we talk a lot about SEO and rankings, but almost nobody talks clearly about how…

Nov 23, 2025 • Aaron Heienickle

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