Claude now watermarks everything it writes. Here’s what it means for SEO.

Why I would lean on my friend's 'Grandma's cookies' idea

Aug 15 • Aaron Heienickle

Nobody built Evil AI. It assembled itself.

Open models are six days from the frontier and closing. The safety is the part that doesn’t make the trip.

Aug 4 • Aaron Heienickle

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July 2026

Half of Americans use AI. Twice as many expect it to hurt society as help it.

The Great AI Divide: The AI Hype Echo Chamber Vs. The General Public

Jul 17 • Aaron Heienickle

April 2026

Some notes from Missouri Startup Weekend 2026 (MOSX)

72 pitches, one final winner - mega Shark Tank.

Apr 23 • Aaron Heienickle

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Anthropic is spending $5,000 to serve your $200 plan — bug or master plan?

Why many (including me) think cost to compute is the most important number for AI super users.

Apr 16 • Aaron Heienickle

March 2026

"Everyone gets a Jarvis"

AI agents can now build almost anything. The harder question is figuring out what to actually hand them.

Mar 24 • Aaron Heienickle

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Your AI query has a secret 'water bill'

But, who is going to pay it?

Mar 9 • Aaron Heienickle

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January 2026

11 top AI tools that I use (free and paid)

Here are some AI tools that I like.

Jan 28 • Aaron Heienickle

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AI search has an “earned media bias” -- Research your team should know about

Here’s how to win when your own website doesn’t count as evidence.

Jan 25 • Aaron Heienickle

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I turned on 'Yoda Mode' for search. Here’s what it means for your business.

Your next search engine has a personality

Jan 11 • Aaron Heienickle

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The YouTubification of Google Search

My theory on Google's next moves.

Jan 3 • Aaron Heienickle

Why don't we do what we believe in?

Some thoughts on New Year's resolutions

Jan 2 • Aaron Heienickle

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