Archive - Aaron's Newsletter

11 top AI tools that I use (free and paid)

Here are some AI tools that I like.

Jan 28 • Aaron Heienickle

AI search has an “earned media bias” -- Research your team should know about

Here’s how to win when your own website doesn’t count as evidence.

Jan 25 • Aaron Heienickle

Turn messy docs into searchable knowledge in 9 steps

Fire Automations is my weekly newsletter where I cut through the hype and teach you when automation is worth it, what to automate, and how to implement…

Jan 16 • Aaron Heienickle

I turned on 'Yoda Mode' for search. Here’s what it means for your business.

Your next search engine has a personality

Jan 11 • Aaron Heienickle

7 automations that make client communication faster and clearer

Fire Automations is my weekly newsletter where I cut through the hype and teach you when automation is worth it, what to automate, and how to implement…

Jan 10 • Aaron Heienickle

The YouTubification of Google Search

My theory on Google's next moves.

Jan 3 • Aaron Heienickle

Practical guardrails for AI at work in 11 simple rules

Practical rules that keep AI helpful, not risky, in real work.

Jan 2 • Aaron Heienickle

Why don't we do what we believe in?

Some thoughts on New Year's resolutions

Jan 2 • Aaron Heienickle

December 2025

9 ways to introduce AI at work without freaking out your team

Fire Automations is my weekly newsletter where I cut through the hype and teach you when automation is worth it, what to automate, and how to implement…

Dec 26, 2025 • Aaron Heienickle

7 signs you are actually ready to automate

Most people try to automate too early.

Dec 20, 2025 • Aaron Heienickle

I trained an AI on 30,000+ pages of Buffett and Munger's public writings, annual meetings

Here's how you can ask it a question for free

Dec 5, 2025 • Aaron Heienickle

So, what’s the best coffee shop in New York?

(And why “best X” content is quietly rewiring AI search.)

Dec 5, 2025 • Aaron Heienickle

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